Marketing
Goodyear recognized as the World’s most admired Tiremaker by Fortune Magazine
Goodyear, for the fourth year in a row, has been recognized as the world’s most admired tiremaker by Fortune magazine. Among companies in Fortune’s World’s Most Admired Companies’ Motor Vehicle Parts category, Goodyear was also the No. 1 ranked U.S.-based company and ranked No. 3 overall.
A new Michelin Man truck mascot
The Michelin Man – aka Bibendum – was voted Best Logo of the Century by an international panel of judges in 2000. Known across the globe, the congenial character is in the news once again…