Michelin Aircraft Tire Company (MATC) recently selected Jackson-Dawson Marketing Solutions in Greenville, S.C., to handle marketing communications for the business unit. “As the aviation industry continues to deal with its unique set of challenges, we are confident that Jackson-Dawson’s industry perspective will help us position the Michelin aircraft business going forward,” said Dave Barraco, global marketing
Back for its second year on advertising’s biggest stage, Bridgestone Americas Tire Operations (BATO) will showcase two new commercials and serve as the title sponsor of the Bridgestone Super Bowl XLIII Halftime Show featuring Bruce Springsteen and the E Street Band during the NBC telecast of Super Bowl XLIII on Feb. 1 from Tampa Bay,
It’s no secret BFGoodrich Tires knows its way around the desert. For more than three decades of desert racing, BFGoodrich tires have dominated events and brought home more class wins and overall trophies than any other tire manufacturer. BFGoodrich Tires has also developed a racer support network that is as close to its heart as
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