Car and truck tires are made up to a large extent from natural rubber - in other words, they are produced from renewable raw materials. Working in their laboratories - their mysterious 'magic kitchens' - chemists are constantly searching for new mixtures and compounds to help them to come up with tyres which meet consumers' high demands.
PR News recognized Firestone Complete Auto Care™ and Firestone Racing today with a Corporate Social Responsibility Award honorable mention for a program aimed at reducing the amount of lead in the environment. The 2008 “Get The Lead Out” program is a joint initiative of Firestone Complete Auto Care and Firestone Racing, both members of the
While many drivers are in favor of more environmentally positive mobility, most are unaware of how tires can reduce a vehicle’s environmental impact by improving its energy performance. In a recent survey by Michelin, tires are mentioned as a source of pollution by only 24 percent of those surveyed. In fact, due to rolling resistance,
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