THE WHO, one of the world’s greatest and most dynamic rock and roll bands, will perform in the BRIDGESTONE SUPER BOWL XLIV HALFTIME SHOW on CBS at Dolphin Stadium in South Florida on Sunday, February 7, the NFL announced today during halftime of the Oakland Raiders at Dallas Cowboys game on CBS.
Veteran racer Chris Rado of WORLD Racing broke the Unlimited FWD record at the Super Lap Battle finals on November 11th, with a time of 1.49.703. Rado ran his Scion tC on Continental tires, the first result of a new strategic alliance between Continental Tire and Hoosier Racing Tire.
Bridgestone announced today that it will not enter into a new tire supply contract with the FIA Formula One World Championship (F1) series; the current contract is set to expire at the end of the 2010 season.
MASTERCRAFT TIRES is celebrating its 100th anniversary by using the milestone to reinvigorate the brand for future success.
Michelin Aircraft Tire Company (MATC) recently selected Jackson-Dawson Marketing Solutions in Greenville, S.C., to handle marketing communications for the business unit. “As the aviation industry continues to deal with its unique set of challenges, we are confident that Jackson-Dawson’s industry perspective will help us position the Michelin aircraft business going forward,” said Dave Barraco, global marketing
Back for its second year on advertising’s biggest stage, Bridgestone Americas Tire Operations (BATO) will showcase two new commercials and serve as the title sponsor of the Bridgestone Super Bowl XLIII Halftime Show featuring Bruce Springsteen and the E Street Band during the NBC telecast of Super Bowl XLIII on Feb. 1 from Tampa Bay,
The Goodyear Tire & Rubber Company and NASA have taken one small step backward to make one giant leap forward and help prepare for future missions to the moon and to Mars. Goodyear and the NASA Glenn Research Center (GRC) recently completed a jointly-funded project for the development and production of twelve replicates of the original
Uniroyal’s Giant Tire appears in Kid Rock’s new video “Roll On,” the latest single from his newest album. A long-standing roadside attraction just outside of Detroit, the Uniroyal Giant Tire is a symbol of the Motor City’s reputation as one of the automobile capitals of the
Uniroyal Tire has partnered with family-savings expert Kim Danger for a series of eBooks and videos as part of the “More Mileage for Your Money” campaign. Danger, founder of Mommysavers.com and author of 1000 Best Baby Bargains, offers thrifty tips to families in order to offset
It’s no secret BFGoodrich Tires knows its way around the desert. For more than three decades of desert racing, BFGoodrich tires have dominated events and brought home more class wins and overall trophies than any other tire manufacturer. BFGoodrich Tires has also developed a racer support network that is as close to its heart as
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