Goodyear recognized as the World’s most admired Tiremaker by Fortune Magazine

| 3. März 2016 | 0 Comments

Goodyear, for the fourth year in a row, has been recognized as the world’s most admired tiremaker by Fortune magazine. Among companies in Fortune’s World’s Most Admired Companies’ Motor Vehicle Parts category, Goodyear was also the No. 1 ranked U.S.-based company and ranked No. 3 overall.

In the Motor Vehicle Parts category, Goodyear was ranked No. 3 in five of the nine key attributes measured, and No. 4 in three others.

Goodyear led its key global tire competitors by a wide margin in the overall rankings as well as in all nine attributes.

Started in 1983, the Fortune Most Admired list is considered “the definitive report card on corporate reputations.” It uses a rigorous assessment by nearly 4,000 executives, board directors and securities analysts to determine a company’s overall reputation by evaluating innovation, people management, use of assets, social responsibility, management quality, financial soundness, long-term investment, product/service quality and global competitiveness.

The full list, with all categories, and related stories appear in the March issue of Fortune, which is available on newsstands and online at www.fortune.com/WMAC/.

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Category: Goodyear, Marketing

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