Bridgestone announces Consumer Tire Price increases
December 1st, 2009“The steady increase in raw materials and energy costs made it necessary for us to take this action,” said Michael Gorey, President, U.S. & Canada Consumer Tire, BATO. “While we are successfully implementing measures at all levels of our company to enhance our efficiencies and increase our productivity, those efforts are simply not enough to overcome the escalation of raw material costs.”
admin December 7th, 2009 at 23:05
If Tire-Managers do not know, how to explain price increases to the public, they always use the raw-material prices argument. That is the same now for two decades…
But that doesn’t mean, that they cut prices, if the raw material purchases are cheaper…
Markus