Michelin Aircraft Taps Jackson-Dawson for Marketing & Communications
January 27th, 2009Michelin Aircraft Tire Company (MATC) recently selected Jackson-Dawson Marketing Solutions in Greenville, S.C., to handle marketing communications for the business unit.
“As the aviation industry continues to deal with its unique set of challenges, we are confident that Jackson-Dawson’s industry perspective will help us position the Michelin aircraft business going forward,” said Dave Barraco, global marketing communications manager for Michelin Aircraft Tire Co. “Their industry background, along with proven capabilities in market research, marketing strategy, public relations and creative execution, make Jackson-Dawson a natural choice for our efforts.”
Michelin Aircraft Tires supplies bias tires, radial tires and tubes for the worldwide commercial, military, regional and general aviation markets. In addition to supplying tires for the space shuttle and the brand new Emirates A380, Michelin recently delivered its 250,000th aircraft tire to the United States Navy in support of its Performance-Based Logistics (PBL) contract.
Jackson-Dawson also handles marketing communications and public relations for Michelin North America’s truck tire and earthmover tire divisions, event planning and logistics services for Michelin North America’s passenger car tire division, as well as partnering in various community projects. The new account further expands the agency’s work in the aviation industry, which includes Stevens Aviation and Lockheed-Martin Aircraft and Logistics Center.
“The addition of Michelin Aircraft Tires helps strengthen Jackson-Dawson’s ability to support clients in the aviation industry,” said Darrell Jackson, president and CEO, Jackson-Dawson Marketing Solutions. “Michelin is a great brand with the highest-quality products, and we look forward to helping them continue to grow their aviation business.”
Jackson-Dawson Marketing Solutions offers fully-integrated marketing communications services including strategic planning, advertising, marketing, public relations, meetings and events, video production, fulfillment, sales training and interactive multi-media
