Michelin Energy Saver presented at the 2008 Geneva International Motorshow
April 10th, 2008Michelin has chosen the 2008 Geneva International Motorshow to present its new Michelin Energy Saver.
Launched in Europe, the Middle East, South Africa and South America beginning in 2008, the Michelin Energy Saver is the all-new, fourth generation of “green” car tires, available in a complete range. The new name integrates and expresses the mission of a tire dedicated to improving the mobility of people and goods, while also generating cost savings, helping to protect the environment while enhancing user safety.
The Michelin Energy Saver is backed by some impressive figures. By generating fuel savings of nearly 0.2 liters per 100 km in combined city and highway driving*, its reduces CO2 emissions by 4 g per km and the cost of a full tank of gasoline by almost €2.00 (or CHF 3.22)**. As a result, the tire pays for itself in 45,000 km. While the Michelin Energy Saver is remarkable for its energy balance, it also possesses other strengths. Enhanced safety performance and longevity are two other important features of the new lineup. And therein lies the heart and soul of Michelin’s innovative capabilities.
This superior safety performance and low environmental impact have led many carmakers to certify the Michelin Energy Saver for use on their new models. One is Peugeot, which is equipping its new 308 1.6 HDi models exclusively with the new tire.
At the Geneva International Motorshow, Michelin has announced that other carmakers are also pursuing this path:
- Mercedes-Benz has approved the Michelin Energy Saver for its B Class and C Class models.
- Volvo has recently certified Michelin Energy Saver for its C30 Efficiency, S80 and V70.
- Fiat has approved Michelin’s new tire for its 500 series and the Fiorino.
- Renault has certified the tire for the Clio and Twingo.
- Toyota has approved the Michelin Energy Saver for the Yaris.
To top off all these recent developments, on February 21, the Michelin Energy Saver was voted Tire Technology of the Year by an international jury comprised of tire industry professionals, engineers and academics from around the world at the Tire Technology International Awards for Innovation and Excellence. The event recognizes outstanding innovations in the areas of technology, design, environmental performance and manufacturing.
So even with the Michelin Energy Saver still in the market-launch phase, the tire has already received approval from carmakers and recognition from its industry peers.
*ISO test conducted by Germany’s TÜV SÜD Automotive in 2007 on store-bought 175/65 R14, 195/65 R15 and 205/55 R16 tires produced by five major-brand manufacturers.
**Based on a diesel-powered vehicle that consumes around 6 liters per 100 km with fuel priced at an average of €1.20 (CHF 1.93) a liter.
