Bridgestone Blizzak™ Now The Official Tire of Winter™
October 11th, 2007When the weather outside turns frightful, motorists turn to the tire that makes driving delightful – the Bridgestone-brand Blizzak tire, “The Official Tire of Winter.”
Introduced in North America in 1992, the Bridgestone Blizzak – developed in the 1980s for the Japanese market – is an original pioneer of the dedicated, studless snow and ice tire revolution and set the standard for stability and handling in adverse winter driving conditions.
Proprietary innovations, such as its patented Multicell® tread compound, have helped make the Bridgestone Blizzak the winter tire of choice for millions of drivers for more than 15 years and have ensured the one-horse open sleigh will forever remain an outmoded means of winter transport!
“We’ve named the Blizzak “The Official Tire of Winter” to emphasize that Bridgestone remains the leader in developing superior winter tire technology and products to meet the ever-changing needs of consumers,” said Phil Pacsi, Vice President, Consumer Tire Marketing, Bridgestone Firestone North American Tire, LLC (BFNT). “We’re proud to say the Bridgestone Blizzak family of tires is available in more sizes to fit more vehicles than any other winter tire sold in North America .”
The new brand slogan will appear in Bridgestone Blizzak promotional campaigns this year. Coincidentally, the Rocky Mountain Automotive Press (RMAP) group, an organization of professional automotive journalists who live and drive in the diverse and rugged Rocky Mountain region, named the Bridgestone Blizzak the “official tire” of RMAP in 2005.
